One of the best tools to analyse the traffic on your website is Google Analytics. It is a free tool created by Google, with some paid advanced capabilities.
In order to use this tool, you need a Google account and a few lines of code added to your website’s source files, or a plugin if you use WordPress.
After a couple of days, the traffic will be monitored and will return first insights from Google.
It helps to understand, who your visitors are and where they are located. It gives you an opportunity to adjust your marketing campaign to new target groups and monitor your current actions.
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